Stay ahead of the curve with MarTech

Does your CMO know what martech is? Amazingly, that is not an absurd question. The 32nd edition of The CMO Survey found 25% of these top marketing executives said their teams aren’t using any marketing technology! Our own Mike Pastore has a deep dive into the entire report and that astounding statistic’s bad and good implications.

When Google announced it was delaying cookie deprecation until 2025, cynics, myself among them, figured it was because that’s what Google always does. That may not be the only reason. As Kim Davis explains on Friday the U.K. Competition and Markets Authority (CMA) put out a report on Google’s Privacy Sandbox that raised the number of issues that need to be addressed from 39 to 79. 

Constantine von Hoffman
Managing Editor

Digital advertising

Google’s Privacy Sandbox: What you need to know

UPDATED: In a new report, the U.K.'s CMA more than doubles the number of its concerns about Privacy Sandbox.

Marketing technology

Do CMOs really understand how their teams use martech?

And how much does it matter if they don’t?

Marketing privacy

3 ways brands can build trust with privacy-concerned consumers

Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.

Marketing privacy

Digital advertisers still looking for recipe to thrive in cookieless world

It’s likely alternative data will be one of many ingredients used for cookie replacement.

MarTech webinar

The state of social media today

Social-first brands are repositioning social media at the core of the entire brand and customer experience. See how they are harnessing this new foundation for growth.

Marketing management

The great debate: Activity vs. results

Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.

Marketing artificial intelligence (AI)

AI transformation: How to prepare your marketing team

Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.

MarTech webinar

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

Pop-up shops, sustainable marketing, loyalty programs and hyper-personalization are just a few of the changes impacting consumer spending and buying behavior. Get insights into these significant shifts taking place right now and learn how to adapt.

Marketing artificial intelligence (AI)

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help enrich data.

On-demand training

Expert insights, cutting-edge technology

You’re just a few clicks away from unlocking the complete spring season of MarTech, featuring hours of on-demand sessions, keynotes, Q&A conversations, and more.

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From Search Engine Land

• Google adds 6 new AI features for Performance Max
• Number of concerns over Google Privacy Sandbox grow to 111
• Microsoft makes Copilot available to all advertisers
• Top 5 paid search B2B lead gen strategies for 2024
• Study: 56% of Google’s top three positions are held by ccTLDs